Layout Guides

Printed Word Policies

9

Design Guidelines

Layout Guides

We’re here to help ensure your materials are ready for a seamless printing process. Please follow these user-friendly instructions to create and submit your files correctly. If you have any specific questions or encounter issues not covered here, don’t hesitate to reach out to us. Remember, well-prepared files make for smoother production.

Quick and Easy File Checklist

Before you submit your files, run through this checklist to ensure everything is set for a successful production:

  1. Include All Fonts: Make sure all fonts used in your design are included.
  2. Crisp Typography: Ensure that text is clear and sharp, making your content easy to read.
  3. Correct Page Layout: Double-check that your page layout is accurately set.
  4. Margins: Set appropriate margins to avoid any cropping issues.
  5. Artwork Dimensions: Verify that your artwork matches the specified dimensions.
  6. Organized Folders: Place linked files, images, and fonts in separate folders for neat organization.
  7. CMYK Color Mode: Ensure all colors are in CMYK mode for accurate color representation.

Creating Bleeds

For designs that extend to the edge of the page, add a 1/8″ border to all sides. This ensures your artwork doesn’t have any unwanted white space or borders. Keep text at least 1/4″ away from the paper edge or trim line to prevent accidental cropping.

Color Accuracy

While we strive for accurate color representation, please note the following:

  • Color Matching: We do our best to match colors, but exact matches may vary.
  • Print Previews: Preview colors may differ due to screen settings, resolution, and lighting.
  • Pantone Colors: Some Pantone colors might shift when converted to four-color process printing.
  • CMYK Mode: To achieve the desired color on press, use CMYK mode for accurate colors and better quality output.

Image Resolution Guidelines

Ensure your images meet the following resolutions:

  • Images and Pictures: 300 dpi (dots per inch)
  • Rasterized Text or Logos: 1200 dpi
  • Screen Values: Between 133 lpi and 150 lpi

Application-Specific Requirements

Here are the specific file requirements for Adobe Photoshop:

  • Resolution: 300 dpi at 100% of actual size for high-quality offset reproduction.
  • Format: Save files in PDF format, embedding all fonts. Set the screen value to 133 lpi.

Digital Proofs

We offer PDF files as electronic soft proofs, displaying layout and design elements. Keep in mind:

  • Color Accuracy: Digital proofs aren’t a guarantee of color accuracy.
  • Hard Copy Proofs: For critical color accuracy, request a hard copy proof.
  • Scanning: Scan transparencies and line art at 100% of final size. If size is an issue, scan at 1/4 or 1/2 final size.

Thank you for following these guidelines. Well-prepared files contribute to a smoother manufacturing process and help ensure your vision comes to life accurately. If you have any questions or need assistance, our graphics department is here to support you.